If you’re a real estate agent, hotelier, publication editor, or tour guide, the connection between your business and location may seem obvious.
You know you need content from someone who can distill what makes your city, region, or landscape intriguing. You need a writer who can tell the story of said place in a way that inspires action in readers – whether that’s putting in a bid on a home, booking a trip, or drawing inspiration from tales of adventure.
But what if you’re a restaurant owner? Or a pet store? Or a carpet cleaner?
Believe it or not, all of these businesses (and many others) can benefit from a freelance writer and location specialist.
With more than 6.5 billion inquiries a day, search engines now account for more than 50% of all traffic on the web. Searches on mobile devices are quickly out-pacing those on desktops in many countries.
But the real kicker is this:
Local searches (those that include a location qualifier such as “San Diego Freelancer Writer” and opposed to simply “Freelance Writer”) conducted by mobile users result in an actual person standing in your store within one day 50% of the time, while 78% of local searches result in offline purchases.
If you have a brick-and-mortar business, you need geo-targeted content. Period.
Who is your ideal customer? Savvy marketers know that where their customer lives is an important part of who their customer is. “Home” provides a context for how people view the rest of the world – and your brand. Using location-based content, you can leverage that context to appeal to customers.
Familiarity breeds trust, and trust is how businesses convert. Show your customers you’re the right choice with content that makes them feel at home with your brand.
How can readers miss a place they’ve never been? How can a neighborhood, a countryside, a city come alive in content? It’s all about turning the essence of that place into a story.
Shouldn’t your copy radiate?
Whether you need website copy, social media, blog posts, product descriptions, press releases, or other marketing materials, Radiation Writing can help.
Do you need travel articles, tips, guides, or hospitality sales? Who better to write your travel copy than a professional nomad?
Whether you need website copy, blog posts, brochures white papers, or other marketing materials, I can help.
–Leslie Ramey, San Diego Web Design
“Kathryn is a great listener. Her writing is sharp, witty, and flavored with feeling that readers respond to.”
–Jessica Bennett, Endeavor Writing
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